TITLE

Innovation: The Classic Traps;

PUB. DATE
May 2007
SOURCE
Research Technology Management;May/Jun2007, Vol. 50 Issue 3, p72
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the study "Innovation: The Classic Traps," by Rosabeth Moss Kanter published in the "Harvard Business Review." The author observes that as innovation periodically resurfaces in the consciousness of corporate executives, they repeat the mistakes they made the last time. She describes the classic mistakes companies like Quaker Oats, Allied Signal, GM and AT&T make in innovation strategy, process, structure and skills.
ACCESSION #
25056943

 

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