Breaking out of the mobile data rut

Moon, Charles
March 2007
Wireless Asia;Mar/Apr2007, Vol. 10 Issue 2, p34
The article focuses on the issue of expanding the mobile data applications. According to the author, the biggest issue for mobile operators in expanding mobile data applications is the inability to measure essential components of their offering. He suggests that operators need to focus on growing mobile trends such as mobile video in order to increase data revenues.


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