Pearson Ed Tops EM's College Publisher Index

April 2007
Educational Marketer;4/30/2007, Vol. 38 Issue 9, p1
Trade Publication
The article reports on the net sales controlled by the top eight publishers of the journal's College Publisher Index, which reached 94.5% generated from new textbooks and multimedia in 2006. It has been said that Pearson Co. saw the greatest change in market share, which is an estimated 0.3 percentage points. Meanwhile, McGraw-Hill Book Co. was the only publisher to experience erosion in share, which slipped an estimated 0.1 percentage points. Key information is presented.


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