TITLE

Cracking Soccer's Great Wall

AUTHOR(S)
Gage, Jack; Settimi, Christina
PUB. DATE
April 2007
SOURCE
Forbes Asia;4/23/2007, Vol. 3 Issue 7, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the efforts of European sports teams to capitalize on the Chinese sports market. Man U, AC Milan, Arsenal and other top European sports clubs have made more than 20 trips to China to scout for soccer players. The Crystal Palace club of Great Britain placed a bet on a pair of Chinese national team defenders for $1.7 million. Premiership dub Everton signed a two-year, $3.2 million deal with Chinese mobile telephone maker Kejian to use the company's logo on its uniform. INSETS: Will the Sponsors Line Up?;Kicking for Cash.
ACCESSION #
25030760

 

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