Cracking Soccer's Great Wall

Gage, Jack; Settimi, Christina
April 2007
Forbes Asia;4/23/2007, Vol. 3 Issue 7, p46
The article discusses the efforts of European sports teams to capitalize on the Chinese sports market. Man U, AC Milan, Arsenal and other top European sports clubs have made more than 20 trips to China to scout for soccer players. The Crystal Palace club of Great Britain placed a bet on a pair of Chinese national team defenders for $1.7 million. Premiership dub Everton signed a two-year, $3.2 million deal with Chinese mobile telephone maker Kejian to use the company's logo on its uniform. INSETS: Will the Sponsors Line Up?;Kicking for Cash.


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