K-12 Sales Inch Up In July, While College Sales Show Stronger Growth

September 1999
Educational Marketer;09/06/99, Vol. 30 Issue 25, p6
Trade Publication
Reports on the sales of instructional materials for K-12 and college students in the United States in July 1999.


Related Articles

  • Merlot. Schell, George P.; Burns, Max // e-Service Journal;Jan2002, Vol. 1 Issue 2, p53 

    University faculties are under increasing pressure to do more with less. They are expected to continuously improve educational experiences to more students at less expense. Without assistance, the pressures of increasing demands and decreasing resources may prove too great to maintain a high ...

  • Create Customized Course Materials.  // T H E Journal;Oct2000, Vol. 28 Issue 3, p42 

    Announces the debut of customized course materials XanEdu serving the higher education sector in the United States. Importance of CoursePacks in curricula customization; Availability of CoursePacks; Usefulness of MBA ReSearch Engine for term papers and presentations of students; Relevance of...

  • Managing Multimedia. Angelo, Jean Marie // University Business;Oct2003, Vol. 6 Issue 10, p42 

    Focuses on the incorporation of multimedia presentation technology into the higher education system in the U.S. Strategies adopted in order to cope with the technology's varying standards; Challenges being faced by educators in the management of multimedia facilities; Benefits of multimedia...

  • E-Textbooks Find Legs in Higher Education.  // Educational Marketer;9/13/2010, Vol. 41 Issue 18, p1 

    The article focuses on the application of electronic books in higher education in the U.S. In the wider higher education instructional materials segment in 2009, estimates of sales in electronic textbooks was 120.5 million dollars. Electronic textbooks are expected to continue to scale through...

  • PARCC Consortium -- A Five Component Assessment Model. Hain, Bonnie // Reading Today;Aug2011, Vol. 29 Issue 1, p24 

    The article focuses on the Partnership for Assessment of Readiness of College and Careers (PARCC) that aims to secure the college education and workplace for high school students in the U.S. It notes that the assessment will be a technology-based system that will measure the range of the Common...

  • On the Horizon: Technologies Coming to Your School Soon. SKIBA, DIANE J. // Nursing Education Perspectives (National League for Nursing);Mar/Apr2010, Vol. 31 Issue 2, p114 

    The article examines the trends and issues facing U.S. higher education, particularly emerging technologies, cited in "The 2010 Horizon Report." The report is a result of a collaboration between the not-for-profit organization New Media Consortium and the Educause Learning Initiative. The...

  • Higher Ed: A-Twitter or Not? M. E. // University Business;Oct2009, Vol. 12 Issue 9, p14 

    The article discusses ways on how social networking website, Twitter, can be used by higher education teachers in the U.S. It is stated that there are some who claim that such a tool is likely to help them stay current on news and trends, allowing them to network with the colleagues. It is...

  • Digital Helps To Drive Hard-Won Success In First Half of 2009.  // Educational Marketer;8/17/2009, Vol. 40 Issue 16, p5 

    The article reports on the role of digital books in the success of the college market in the U.S. in the first half of 2009. It mentions the increase in net sales of instructional materials in the college market. According to Will Ethridge, chief executive officer (CEO) of Pearson PLC's North...

  • eTexts Are Not Leading Digital Transformation.  // Educational Marketer;2/11/2013, Vol. 44 Issue 4, p1 

    The article focuses on the digital transformation of the instructional materials in the U.S. higher education, considering how electronic textbooks (etextbooks) have been adopted. According to sales and student attitudes' analyses in 2012, the instructional materials market is disrupted and the...


Read the Article


Sign out of this library

Other Topics