Operation 'Big Fat Lie.'

May 2007
Active Living;May2007, Vol. 16 Issue 3, p6
The article reports on an initiative called Operation Big Fat Lie, launched by the U.S. Federal Trade Commission (FTC) to control the promotion of quick and easy weight-loss products and programs. A major component of the initiative is the Red Flag Campaign of the FTC that is directed toward both media outlets and consumers. A list of scientifically indefensible claims frequently used in misleading weight-loss advertisements was developed by the FTC.


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