TITLE

Operation 'Big Fat Lie.'

PUB. DATE
May 2007
SOURCE
Active Living;May2007, Vol. 16 Issue 3, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on an initiative called Operation Big Fat Lie, launched by the U.S. Federal Trade Commission (FTC) to control the promotion of quick and easy weight-loss products and programs. A major component of the initiative is the Red Flag Campaign of the FTC that is directed toward both media outlets and consumers. A list of scientifically indefensible claims frequently used in misleading weight-loss advertisements was developed by the FTC.
ACCESSION #
25022866

 

Related Articles

  • Looking Closer at FTC's List of 7 False Weight-Loss Claims. Hailey, Gary D.; Knowles, Jeffrey D. // Response;Feb2004, Vol. 12 Issue 5, p56 

    Focuses on the false weight-loss claims in advertising provided by the Federal Trade Commission in the U.S. Losing of two pounds or more a week in causing weight loss without dieting or exercise; Continuance of weight loss despite stoppage of consumer use of the product; Blocking of the...

  • FTC cracks down on deceptive advertising.  // Wilson County News;1/17/2014, p3A 

    The article reports on the announcement by the U.S. Federal Trade Commission (FTC) on January 7, 2014 regarding its effort to stop national marketers from using deceptive advertising claims for weight-loss products.

  • FTC: Targeting false advertising.  // Healthy Weight Journal;Jul/Aug1999, Vol. 13 Issue 4, p62 

    Presents a list of advertising cases involving weight loss products and services, in which charges were brought and resolved by the United States Federal Trade Commission between 1927 and April 1997. Transdermal skin patch from Canada Inc.; Slimming soles from BodyWell Inc.; Body wrapping...

  • FTC's hidden weight-loss ad agenda. Calfee, John E. // Advertising Age;10/25/1993, Vol. 64 Issue 45, p29 

    Reports on the U.S. Federal Trade Commission's (FTC) establishment of rules for the weight-loss industry. Promoters covered in the FTC's drive; Requirements for advertisements; Reactions from the advertisers and consumers; FTC's back-door approach to rule-making; FTC's misconceptions of the...

  • Post-Holiday Realities. Dvorak, Blake D. // Consumers' Research Magazine;Jan2004, Vol. 87 Issue 1, p2 

    Warns consumers about the claims of weight loss products in their advertisements according to U.S. Federal Trade Commission. Examples of the deceptive advertisements of weight loss products; Reasons for the difficulties of losing weight; Information on the healthy way of losing weight.

  • The FTC's 'Operation Failed Resolutions': A Behind-the-Scenes Look. Goldstein, Linda A. // Response;Feb2014, Vol. 22 Issue 5, p48 

    The article looks on the U.S. Federal Trade Commission's (FTC) Operation Failed Resolution, an initiative against weight loss products. The initiative comes along with the issuance of seven Gut Check claims. Meanwhile, the clinical studies debate, guidance to the media outlets, and endorsement...

  • Temptation Television. Austin, Sara // Self;Nov2006, Vol. 28 Issue 11, p157 

    The article focuses on misleading infomercials selling health related products in the United States. Infomercials involve false advertising to claim extraordinary results. However, the U.S. Federal Trade Commission has taken 22 law enforcement actions against infomercials featuring weight-loss...

  • Seven Red Flags in Weight-Loss Ads, Courtesy of the FTC.  // Diabetes Interview;Apr2004, Vol. 13 Issue 4, p20 

    Presents false claims that are used in advertising weight loss products, based from the guidelines issued by the U.S. Federal Trade Commission. Loss of weight without dieting or exercise; Substantial weight loss no matter what or how much the consumer eats; Permanent weight loss even when the...

  • Misstep in FTC diet claim fight.  // Advertising Age;11/25/2002, Vol. 73 Issue 47, p16 

    The article discusses issues on the demands of the U.S. Federal Trade Commission (FTC) for media companies to reject false weight-loss advertisements. Media companies are uneasy at the idea that government might hold them legally liable for the truth of claims made by their advertisers. The FTC...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics