Bad economic news? Here's what you can do

Perry, David
May 2007
Furniture/Today;5/7/2007, Vol. 31 Issue 34, p40
Trade Publication
The article shares insights on handling business drop-off in the furniture industry. It is stressed that when business sales decline, it is important to continue the commercial advertising, since most of the retailers are cutting back advertising and promotion during such time. Moreover, the author claimed that it is also a good time to try different strategy in marketing and merchandising.


Related Articles

  • 2003: slow sales, departures and comebacks.  // Cabinet Maker;1/9/2004, Issue 5370, p6 

    Focuses on the performance of the British furniture industry in 2003. Sales performance; Mergers and acquisitions; Products launched; Advertising activities.

  • Don't let gloom merchants talk us into a recession.  // Cabinet Maker;1/31/2003, Issue 5322, p5 

    Presents tips on how to improve retail sales figures in the furniture industry for the year 2003. Importance of expanding business offerings; Consideration of the value of the products offered to the customers; Relevance of changes in quality and innovation.

  • What if the customer wants to walk? Perry, David // Furniture/Today;5/7/2007, Vol. 31 Issue 34, p38 

    The article focuses on how to handle a situation if the customers wants to walk in furniture stores. When this situation happens, the sales associate is advised to stay cool and confident, and get the needed information from customers without panicking. The sales associate must also convince...

  • N.B. Liebman 'customers speak for' them.  // Furniture/Today;5/24/2010, Vol. 34 Issue 37, p36 

    The article presents information on the unique advertising campaign by furniture retailer N.B. Liebman Furniture. The retailer lets its customer vouch for their products. The retailer with stores in Mechanicsburg and Harrisburg, Pennsylvania, has had tremendous success with the long-running...

  • Is your busyness affecting your business? Smith, Stehen // Cabinet Maker;4/20/2012, Issue 5784, p30 

    The article focuses on retail furniture business and the effects of busyness on it. With acquiring more marketing and advertising schedules, a computer system is needed. The time gets shorter day by day even with the help of cloud computing. With business expansion, the chaos also increases. A...

  • Retailing can be more than sales tricks. Sloan, Carole // Furniture/Today;5/12/2003, Vol. 27 Issue 35, p41 

    Focuses on the promotional campaigns of the furniture retailers in the U.S. Publication of the winners of the annual Giants of Design program; Offer of a scholarship program; Launch of television advertising campaigns.

  • My adventures down a no-interest brick road. Allegrezza, Ray // Furniture/Today;1/28/2002, Vol. 26 Issue 21, p43 

    Presents views related to furniture retailing in the United States. Impact of advertising on retail trade; Comparison between furniture and automotive industry; Limitation of information related to the features of furniture.

  • Dealers give Vegas market thumbs up. Engel, Clint // Furniture/Today;12/18/2000, Vol. 25 Issue 15, p2 

    Reports on a survey of United States furniture retailers on their opinions about having a furniture market in Las Vegas, Nevada. Commissioning of the survey by Furniture Mart Enterprises, developers of a proposed wholesale furniture complex in the city; Favorable reaction to having a market in...

  • Evolution. Barnett, David // Cabinet Maker;04/09/99, Issue 5133, p9 

    Discusses the changes taking place in the British furniture industry. Includes decline of the independent retailer; Development of materials such as chipboards; Importance of innovations in marketing and product design.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics