TITLE

Bad economic news? Here's what you can do

AUTHOR(S)
Perry, David
PUB. DATE
May 2007
SOURCE
Furniture/Today;5/7/2007, Vol. 31 Issue 34, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article shares insights on handling business drop-off in the furniture industry. It is stressed that when business sales decline, it is important to continue the commercial advertising, since most of the retailers are cutting back advertising and promotion during such time. Moreover, the author claimed that it is also a good time to try different strategy in marketing and merchandising.
ACCESSION #
25020796

 

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