JCPenney will test furniture in off-mall store

Sloan, Carole
May 2007
Furniture/Today;5/7/2007, Vol. 31 Issue 34, p10
Trade Publication
The article focuses on the plan of JCPenney, a retail store in the U.S. to test furniture in 2008 in an off-mall store. It will take place in a 6,000 square foot department at the Fairview Mall store in metro Dallas where its Executive Vice President Jeff Allison revealed that they contemplated to get to the right level of case goods and upholstery. They planned to put kiosks in stores that do not carry furniture to lure customers to the wide selection of furniture offered on the Internet.


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