'Wives' Join the Pitch

Reynolds, Mike
May 2007
Multichannel News;5/7/2007, Vol. 28 Issue 19, p134
The article announces the listing of affiliates for the Lifetime Television's local advertisement sales promotion for its original series entitled "Army Wives" in Los Angeles, California. The campaign is directed on affiliates airing 300 taggable tune-in spots from May 20, 2007 through June 10, 2007 in order to build and maintain exposure for the television series.


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