Demographics Is Not Destiny!
- Rise and fall of generations. Dortch, Shannon // American Demographics;Jul96, Vol. 18 Issue 7, p6
Discusses the demographic trends surrounding generations in the United States. Predicted decrease in the number of baby boomers; Profile of the baby-bust generation; Life expectancy factor
- But What About Gen Xers Who Manage Boomers? Adams, III, John T. // HR Magazine;Dec1999, Vol. 44 Issue 13, p8
Focuses on Generation Xers who manage baby boomers. People who are considered belonging to Generation X; Overview of a letter on Generation Xers; Suggested books about understanding Generation Xers.
- Invest in your future now. Berg, Stacie Zoe // Insight on the News;12/02/96, Vol. 12 Issue 45, p42
Encourages members of the baby boom generation to invest while it is still feasible so they will have a chance of having a good retirement. Encouragement to members of the generation x and those generations trailing the boomers; Benefits that baby boomers can reap if they invest in tax-deferred...
- Generation X. Mitchell, Mark Andrew; Orwig, Robert // Nonprofit World;Jan/Feb98, Vol. 16 Issue 1, p36
Focuses on how to manage, market and motivate the Generation Xers. Classification of Generation Xers; Characteristics of Generation Xers; Words commonly associated with Generation X. INSETS: Hints for working with Xers;Cheap & easy recognition secrets.
- Downloads. // Brandweek;03/01/99, Vol. 40 Issue 9, p16
Offers a comparison of Generation X and boomer behavior and values. Spending style; Perception of luxury; Philosophy in life.
- The decade of the 1980's. Sternlieb, George; Hughes, James W.; Hughes, Connie O. // Monthly Labor Review;Nov83, Vol. 106 Issue 11, p36
Analyzes demographic trends in the U.S. in the 1980s. Domination of age-structure changes by the maturing baby-boom generation; Contraction of the 15-to-24-years segment; Stabilization in size of the five-to-14-years sector.
- Enlightened age. Elkin, Tobi // Brandweek;05/10/99, Vol. 40 Issue 19, SPECIAL REPORT: UPFRONT MARKETS p20
Examines the demographic market of the 50-plus-year-old adults in the United States. Impact of the entry of baby boomers into their 50s; Action taken by advertisers on the demographic market; Stereotypes about the 50-plus group; Segments of the 50-plus group; Use of network and cable television...
- INTRODUCTION. // Costerus (New Series);2012, Vol. 197, p1
An introduction is presented in which the author discusses the process of formation and articulation of Baby Boomers and Generation X generational identities.
- A Generational Berlitz Guide. Klee, Miles // Vanity Fair;Apr2012, Issue 620, p166
The article presents the different opinions of the greatest generation, baby boomers, generation X and millennial generation on various issues such as the substantiation of arguments, loneliness and racism.