TITLE

Automated Ad Sales Platforms: Will They Click for Cable?

AUTHOR(S)
Schley, Stewart
PUB. DATE
May 2007
SOURCE
Multichannel News;5/7/2007, Vol. 28 Issue 19, p7A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the automated advertisement of the cable industry in the U.S. The advertisement is armed by the companies such as Google Inc. which brought a successful online advertisement approach to local television. The company eBAy Inc. let national advertisers buy cable network time through an Internet based auction platform and Spot Runner let small businesses buy local cable commercial schedules over the Internet.
ACCESSION #
25019933

 

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