Cross-Platform Deals Change Sales, Upfront

Winslow, George
May 2007
Multichannel News;5/7/2007, Vol. 28 Issue 19, p3A
The article reports on the cross-platform deals which can be used to achieve a deeper engagement in advertising sales in the U.S. Comcast Networks president of sales advertising, Dave Cassaro, stated that television (TV) remains powerful. To achieve a growth in advertisement investments, he spoke about a deal which buys agencies and media demonstrating the value of linear television in an on-demand world.


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