Making Every House an Art House

Steinert-Threlkeld, Tom
May 2007
Multichannel News;5/7/2007, Vol. 28 Issue 19, p62
The article reports on the new home theaters of the Independent Film Channel (IFC) in the U.S. The program is called "IFC First Take" which will establish 200 art house cinemas that will typically appear from independently produced films. The plan is a way to get people to come to the theater instead of staying at home watching the same film. From a research conducted by the local Nader group and Comcast, it is revealed that theater has more sales rather than the digital video discs.


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