A Profitable Appointment

Slutsky, Marc; Slutsky, Jeff
May 2007
Convenience Store News;5/7/2007, Vol. 43 Issue 6, p61
Trade Publication
The article presents information on the utilization of a marketing calendar to promote and execute promotional efforts in retail trade. The calendar that display both the month and year must be chosen. Creating a Street Fighter Marketing Calendar to help plan and organize promotional efforts throughout the year is a smart way to do it. The Month-at-a-Glance calendar allows for more detail and will focus on the implementation elements of each promotion outlined in one's yearly calendar.


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