Chevron Progress Report

Longo, Don
May 2007
Convenience Store News;5/7/2007, Vol. 43 Issue 6, p20
Trade Publication
The article provides information on the Image Refresh and the ExtraMile concept of ChevronTexaco Corp. It is noted that Image Refresh Program was designed to give the company's 7,500 retail gas stations a modern, safe, and clean look. It is reported that the ExtraMile Franchise Pilot Program was launched in 2005 at 12 company-operated stores and 30 retailer-operated sites in Seattle, Washington.


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