TITLE

After YouTube: Getting Joost Up

AUTHOR(S)
Donohue, Steve
PUB. DATE
May 2007
SOURCE
Multichannel News;5/7/2007, Vol. 28 Issue 19, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the introduction of the online service of Joost, a company that tries to create a form of peer-to-peer distribution that is profitable for content producers. To support the launching, it has started running advertising campaigns. Executive vice president of content strategy Yvette Alberdingk Thijm says that the company will run additional 30-second television (TV) spots. The online service will compete with other advertising-supported video Web sites.
ACCESSION #
25019335

 

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