Cell-ing to Big TV Owners

Haugsted, Linda
May 2007
Multichannel News;5/7/2007, Vol. 28 Issue 19, p2
The article focuses on the result of the Cable & Telecommunications Association for Marketing (CTAM) Pulse survey, which examines the preferred services by cell phone owners in the U.S. Majority of respondents claim that they are interested in the ability to call between their mobile and home phones, without incurring extra charges. Moreover, ninety percent of respondents said that they are not willing to switch to other mobile-phone providers.


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