TITLE

Cool GM for a hot clime

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
April 2007
SOURCE
Progressive Grocer;4/15/2007, Vol. 86 Issue 5, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on Bristol Farms' general merchandise store in Palm Desert, California. According to demographic data, its consumer base has plenty of time--and plenty of disposable income--to seek out the finer things in life, including ornate wooden salad bowls, handmade gift baskets, and $700 fountains. The housewares category is a good example of a product mix geared to this specialized and lucrative market. Aside from houseware, the store also sells more than 3,000 varieties of wine.
ACCESSION #
25016605

 

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