Mobile TV Ads: Work in Progress

Smith, Brad
May 2007
Wireless Week;5/1/2007, Vol. 13 Issue 9, p16
Trade Publication
The article focuses on how to bring advertising into mobile television (TV). Delivery of advertising in mobile TV presents both opportunities and challenges. According to a Mobile Marketing Association survey, 41% of U.S. mobile subscribers are willing to watch advertisements on their phones as long as they are able to watch mobile TV for free. Mitch Rotter, vice president for Thumbplay, downplays the traditional 30-second TV advertising model in mobile TV saying customers will reject it due to limited TV viewing.


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