TITLE

Decoding Short Codes

AUTHOR(S)
Alleven, Monica
PUB. DATE
April 2007
SOURCE
Wireless Week;4/15/2007, Vol. 13 Issue 8, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the prevalence of short code mobile initiative in the U.S. Short codes are administered by NeuStar, which operated the Common Short Code Registry. To get a code, marketers need to fill out an application which will indicate the purpose of using the code along with a $1,000 leasing fee and $500 a month for a random code. Several businesses use short codes in promoting a service or for contests. Short codes can also make information search easier.
ACCESSION #
25002549

 

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