Waiting game: Consumers clamor for Wii

Bulik, Beth Snyder
May 2007
Advertising Age;5/7/2007, Vol. 78 Issue 19, p21
Trade Publication
This article discusses the Nintendo Wii video game system, its production shortage, and the consumer frenzy that the shortage has created. The shortage has forced retailers and consumers to get creative about securing Wii's for themselves or customers. Nintendo claims it has sold almost six million Wii's worldwide since November 2006. INSET: Video-game publishers ride Wii wave.


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