"E-volution" to Revolution

Woodall, Regina D.; Colby, Charles L.; Parasuraman, A.
March 2007
Marketing Management;Mar/Apr2007, Vol. 16 Issue 2, p29
The article focuses on the use of technology-based service systems by government, businesses and nonprofit organizations. The social aspects of these services are discussed. They have transformed how people socialize, manage their money, purchase goods and services, and gather and exchange information. It is mentioned that the e-services sector is rapidly changing due to a shift in demographics and changing lifestyles. It is mentioned that is is essential for marketers to learn to partner with consumers to deliver beneficial e-services. Information technology has the potential to add value to consumers' lives. A chart of elements that will influence e-service is included. E-commerce is discussed.


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