TITLE

Smoothie selling

PUB. DATE
March 2007
SOURCE
Marketing Management;Mar/Apr2007, Vol. 16 Issue 2, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that an increasing amount of Americans are consuming smoothies as an on-the-go snack. A survey on the subject was conducted by Mintel, a Chicago, Illinois-based global supplier of consumer, product, and media intelligence. Statistics are given for earnings by smoothie makers in 2006 on made-to-order and packaged smoothies. According to the survey, more than half of respondents in the 18-34 age demographic said that they had recently had a smoothie. Smoothies are preferred over yogurt drinks, and consumers thought that they were more healthy and tasted better. Retailers are coming up with innovative ideas to combat competition and differentiate their products. Some are offering flavors and adding nutrients to the beverages.
ACCESSION #
24990566

 

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