Smoothie selling

March 2007
Marketing Management;Mar/Apr2007, Vol. 16 Issue 2, p7
The article reports that an increasing amount of Americans are consuming smoothies as an on-the-go snack. A survey on the subject was conducted by Mintel, a Chicago, Illinois-based global supplier of consumer, product, and media intelligence. Statistics are given for earnings by smoothie makers in 2006 on made-to-order and packaged smoothies. According to the survey, more than half of respondents in the 18-34 age demographic said that they had recently had a smoothie. Smoothies are preferred over yogurt drinks, and consumers thought that they were more healthy and tasted better. Retailers are coming up with innovative ideas to combat competition and differentiate their products. Some are offering flavors and adding nutrients to the beverages.


Related Articles

  • What's Next For Smoothies?  // Refrigerated & Frozen Foods Retailer;May2007, Vol. 5 Issue 4, p16 

    The article stresses the claim of Mintel Reports director David Lockwood that smoothies companies need to innovate their products to retain market share. Lockwood said that the U.S. market for smoothies increased by 80% since 2002. He added that the further growth of the market will be driven by...

  • Adapt swiftly and thrive in downturn. Allison, Richard // Poultry World;Dec2008, Vol. 162 Issue 12, p23 

    The author ponders on the economic downturn facing the British poultry industry. According to a Mintel report, half of shoppers will turn their backs on organic during the tough times. He points out that there is fierce competition between retailers in the industry which puts downward pressure...

  • Britain gets fruity with smoothies.  // Housewares;Jan/Feb2007, Issue 203, p6 

    The article reports on the sales growth of smoothies market in Great Britain. Its sales have increased to 523 percent to reach £134 million in 2006. Volume sales are expected to increase until the year 2011. Mintel senior market analyst Vivianne Ihekweazu states that the company has been the...

  • Dedicated consumers keep natural retailers steady.  // Beverage Industry;Oct2010, Vol. 101 Issue 10, p44 

    The article offers information on market surveys and reports which show that American consumers have kept the natural retailers in U.S. afloat despite the economic crisis. According to the "Future of Food Retailing" report by the consulting firm Willard Bishop LLC, shoppers in 209 have retained...

  • Drink to fitness. Strenk, Th // Restaurant Business;Aug2009, Vol. 108 Issue 8, pFSB20 

    The article reports on the study conducted by Mintel on the most preferred beverages in the U.S. The study found that Coke Zero has shown an impressive growth due to shifting consumption from regular to diet drinks. The decline in sales of functional beverages was due to its high price....

  • Furniture's sorry decline on consumers spending list.  // Cabinet Maker;9/7/2007, Issue 5554, p42 

    The article presents information on the decline in the furniture industry from the consumer spending list, in Great Britain. According to Mintel, a business research consultancy firm, the furniture industry was at its peak in the 1970's rather than today. Although in 1971 the industry was still...

  • UK online sales 'worth £12.8m'.  // Precision Marketing;4/4/2008, Vol. 20 Issue 12, p6 

    The article offers information on the survey conducted by Mintel regarding the spending capacity of consumers in Great Britain. Report reveals that the country's consumers are the biggest online spenders in Europe. It reveals that the country's Internet sales were worth 18.5 billion euros in...

  • UK consumers spend a trillion.  // License! Europe;Jun/Jul2006, p12 

    The article reports on the British Lifestyle report from Mintel International Group Ltd. in Great Britain. The report revealed that British consumers spended out a record of one trillion pounds in 2005. Housing grabbed a huge share on such spending, but the biggest growth came form luxuries...

  • Smoothies go down a treat.  // Vital (17417503);Mar2009, Vol. 6 Issue 2, p9 

    The article reports on the fresh fruit juices consumption and smoothies in Great Britain. According to Mintel, the Britons consumed 34 million litres of smoothies in 2008 that is comparable to 14 filled Olympic size pools. However, the British Dental Health Foundation warned on the rich sugar...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics