Trans-fat trepidation

March 2007
Marketing Management;Mar/Apr2007, Vol. 16 Issue 2, p6
The article reports that many U.S. states are spearheading movements to remove trans fats from food served in restaurants. Trans fats are partially hydrogenated oils, and are often found in processed foods. A survey conducted by Lightspeed Research revealed that most Americans support the movement to remove trans fats from food, and believe that it will result in healthier diets. The survey also showed that some respondents thought it would raise the cost of processed and restaurant food. Others felt the flavor would be negatively impacted.


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