Digital dollars

March 2007
Marketing Management;Mar/Apr2007, Vol. 16 Issue 2, p4
The article reports that digital downloading has expanded to include television programs and movies. According to a report from eMarketer Inc., a New York-based research firm, U.S. consumer spending on digital music, movies, and television is increasing. Music continues to be the largest portion of the revenue, followed by online television. Digital movies account for the least amount of revenue, however downloading of digital movies is increasing. Figures on consumer spending on digital media in 2005 are included. Estimates are given for increases in spending on digital media downloading through 2010.


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