How to win in innovation

Baker, John
April 2007
ICIS Chemical Business;4/23/2007, Vol. 2 Issue 63, p27
Trade Publication
The article reports on the partnership of "ICIS Chemical Business" and Celerant Consulting to conduct a reader survey on the effectiveness of innovation in the chemical industry. The survey will seek to establish why companies put emphasis on innovation, where they target their effort, where they derive their ideas from and the criteria for successful innovation and the main barriers to achieving it. The survey results will appear in a special issue and a white paper.


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