TITLE

How to win in innovation

AUTHOR(S)
Baker, John
PUB. DATE
April 2007
SOURCE
ICIS Chemical Business;4/23/2007, Vol. 2 Issue 63, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the partnership of "ICIS Chemical Business" and Celerant Consulting to conduct a reader survey on the effectiveness of innovation in the chemical industry. The survey will seek to establish why companies put emphasis on innovation, where they target their effort, where they derive their ideas from and the criteria for successful innovation and the main barriers to achieving it. The survey results will appear in a special issue and a white paper.
ACCESSION #
24983114

 

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