Companies get to grips with the strategic marketing concept

Davis, Nigel
April 2007
ICIS Chemical Business;4/23/2007, Vol. 2 Issue 63, p17
Trade Publication
The article discusses strategic marketing which should be undertaken at the start of the business planning process, helping to define what products are made, which services are provided and the target audience. The concept is a rigorous process that provides an organization with a roadmap for growth. In rapidly maturing markets, strategic marketing can be the main driver for innovation in both technology and commercial or business models.


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