Versus's Cup Runneth Over

Lewis, Christian
April 2007
Multichannel News;4/9/2007, Vol. 28 Issue 15, p28
The article reports that the sports network Versus is working on online and affiliate promotions for the National Hockey League (NHL) Stanley Cup in the U.S. According to Versus senior vice president of marketing and promotion Bill Bergofin, they wanted to capture what was about hockey and the network has begun airing several advertisements about great moments in the league. Versus has the NHL rights for the 2008 and 2009 seasons.


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