AMC Makes Franchise Play

Reynolds, Mike
April 2007
Multichannel News;4/9/2007, Vol. 28 Issue 15, p26
Trade Publication
The article reports on the launching of a trio of primetime movie franchises by AMC, the subscriber network in the U.S. AMC has increasingly puts films and franchise in context to serve as a curator and wants to present filming and offer additional materials that celebrate icons that are enduringly cool. In addition, to focus on films that are timelessly relevant and movies that are personal classics to different people for different reasons.


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