Tending a Growing Flock

Kridel, Tim
April 2007
Multichannel News;4/9/2007, Vol. 28 Issue 15, p18
Trade Publication
The article reports on the benefits brought about by the unexpected success of Mel Gibson's 2004 film "The Passion of the Christ," to the small screen in the U.S. The whole Gibson thing has expanded faith-based films and programming markets outside its core demographics as well as it is also attracting mainstream players to the religious genre. In fact, according to television host Ray Comfort, it has showed the secular bigwigs how much America wants God in programming.


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