More Watch TV Out of Home

Moss, Linda
April 2007
Multichannel News;4/9/2007, Vol. 28 Issue 15, p12
The article reports on the result of a survey conducted by Arbitron Inc. regarding television (TV) viewing in New York City. More than one-third of viewers spend part of their week watching television in another place. Furthermore, the study also revealed that sports did not dominate out-of-home viewing and women were almost as likely as men to watch television in some places other than their homes.


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