TITLE

Mixed Forecast for Online Auctions

AUTHOR(S)
Spangler, Todd
PUB. DATE
April 2007
SOURCE
Multichannel News;4/9/2007, Vol. 28 Issue 15, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the U.S.-based Cabletelevision Advertising Bureau (CAB) has pulled out of eBay Inc.'s online marketplace for purchasing advertising slots on cable networks. According to CAB chief executive officer (CEO) Sean Cunningham, CAB decided to withdraw from eBay system because it does not provide the capabilities CAB needed. Brad Williams, eBay vice president of communications, told that the company was quite surprised and disappointed by the CAB's announcement.
ACCESSION #
24978454

 

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