Mixed Forecast for Online Auctions
- Buy the Minute. Crupi, Anthony // MediaWeek;5/7/2007, Vol. 17 Issue 19, pSR12
The article focuses on the cable television market. The article reports that media buyers want better ratings data and minute-by-minute statistics. The problems with interpreting this data is discussed. Sean Cunningham of the Cabletelevision Advertising Bureau lends his comments. The importance...
- Gaining Ground. Crupi, Anthony // Adweek;9/25/2006, Vol. 47 Issue 35, pSR10
The article presents information on the cable television advertising spending in the United States. The total cable take would increase between $500 million to $750 million over $6.5 billion haul in 2005, according to the Cabletelevision Advertising Bureau. In 2006, spending on network cable is...
- In Demand Plans 'Mega Movie' Promo. Umstead, R. Thomas // Multichannel News;12/04/2000, Vol. 21 Issue 49, p70
Focuses on the plan of the network In Demand to launch 'Mega Movie' campaign in the United States. Highlights of the movie marketing blitz campaign; Movies included in the campaign; Support from Radio In Demand program; Intention to create a multitle overview video spot; Impact of the campaign...
- Disney Channel quietly tests agency waters. McCarthy, Michael; Buyikian, Teresa // Adweek Western Edition;06/15/98, Vol. 48 Issue 24, p3
Announces a meeting between the Disney Channel and advertising agencies from around the United States to identify shops that might handle creative projects for the cable channel and its Toon Disney network. Other items for discussion during the meeting; Agencies that have worked for Disney in...
- CAB: Basic Cable Was a Lion in March. Reynolds, Mike // Multichannel News;5/2/2011, Vol. 32 Issue 18, p26
The article offers information on the report "A Month in the Life of Cable Nation," by the Cabletelevision Advertising Bureau regarding the examination on the ad-supported cable on March 2011 which states that cable collects 80% rating points for sports, 73% with dramas, and 89% for comedy.
- Aping Hollywood. Nashawaty, Chris; Murphy, Maggie // Entertainment Weekly;11/22/96, Issue 354, p12
Discusses a television ad for HBO that involves talking monkeys and uses the name of anthropologist Jane Goodall. A synopsis of the ad; The background of the idea; The cultural significance of it.
- MTV's age spots. Mukherjee, Tiarra // Entertainment Weekly;05/03/96, Issue 325, p11
Focuses on the advertisement for Music Television that is a parody of Courtney Love and Madonna. Features of the ad; David LaChapelle, the ads creator; Reaction from Love and Madonna.
- Chris Boothby was encouraged by ITV's autumn schedule, but wished the BBC had a mention. // Campaign (UK);7/5/2002, Issue 26, p10
Examines the business performance of ITV programme in Great Britain. Emphasis on the lack of imagination against old program schedule; Need to show improvements in performance; Concern on ITV's marketing and relationship with viewers.
- Hallmark to liberate the remote. // Televisual;May2002, p10
Presents information on the advertisement created by creative director Adam Woods for the television network Hallmark. Theme of the television advertisement; Production of the commercial.