TITLE

Discovery Eyes More Green

AUTHOR(S)
Reynolds, Mike
PUB. DATE
April 2007
SOURCE
Multichannel News;4/9/2007, Vol. 28 Issue 15, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of a whole new network called Discovery PlanetGreen in New York, by Discovery Communications Inc., the U.S.-based global media and entertainment company. PlanetGreen is dedicated solely to living a green lifestyle. According to David Zaslav, the company's chief executive officer (CEO), PlanetGreen aims to be the most comprehensive and trusted global resource for celebrating, preserving and protecting the planet.
ACCESSION #
24978449

 

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