Dearth of Drama Despite Demand

Umstead, R. Thomas
February 2007
Multichannel News;2/5/2007, Vol. 28 Issue 6, p20
The article discusses the rarity of dramatic series featuring African American actors and actresses in the U.S. broadcasting industry. Unlike popular sitcoms and reality shows, mainstream drama serials are unpopular among American viewers. It is stated that few broadcast and cable networks are willing to produce expensive dramas with black cast for fear that it will not attract viewers necessary to entice advertisers, which in turn help fund high production cost.


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