Youth Nets Expect Surge as People Meters Hit Campus

Moss, Linda
February 2007
Multichannel News;2/5/2007, Vol. 28 Issue 6, p19
The article reports that cable networks anticipate a boost in their ratings after Nielsen Media Research Inc. has extended its National People Meter data to the viewing ratings of college students living outside the home. It is stated that it is the first time that the company included the viewing by members of the sample family living outside the home in their ratings. Cable networks such as MTV Networks Inc. expects to see a lift in ratings.


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