Nickelodeon Study: Tech Is Central to Family Life

Lewis, Christian
February 2007
Multichannel News;2/5/2007, Vol. 28 Issue 6, p17
The article discusses the survey conducted by the Kids and Family Group of cable television network Nickelodeon on the digital dependency of families in the U.S. The research titled "The Digital Family," led by the company's senior vice president of research and planning Marsha Williams, solicited 59 kids and parents to give up their television, Internet and cellphone use for 10 days. The result showed that technology deprivation had a powerful effect on the modern families daily living.


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