The Ad-Supported Model: Heresy or Here to Stay?

Kridel, Tim
October 2006
Multichannel News;10/30/2006, Vol. 27 Issue 43, p40
The article discusses the issue of commercial advertisement for religious program in the U.S. It is claimed that religious programmers must not engage on advertisement, since they are tax free. According to lawyer Colby May, if religious network sold commercial advertisement, they will have an unrelated business income-tax. However, some programmers have begun exploring to an advertising-supported business model, claiming that viewers are used to watch commercial advertisement.


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