Cisco to End 'SA' Brand

Spangler, Todd
February 2007
Multichannel News;2/5/2007, Vol. 28 Issue 6, p10
The article reports that Cisco Systems Inc. will rebrand all its products under its subsidiary, Scientific Atlanta Inc., with the Cisco name in 2008 in the U.S. According to Wilson Craig, manager of public relations for Cisco's service-provider segment, Cisco is rebranding all Scientific Atlanta's lines as Cisco Products. Cisco Systems Inc. completed its acquisition of the Lawrenceville, Georgia-based Scientific Atlanta in February 2006.


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