Lime Pulls Channel Plug

Umstead, R. Thomas; Gibbons, Kent
February 2007
Multichannel News;2/5/2007, Vol. 28 Issue 6, p10
The article reports that Lime Media closed its 24-hour cable channel to focus more on broadband, cable video on demand and on a recently signed mobile phone deal with Verizon Wireless in the U.S. The network decided to shut down its cable channel after failing to gain substantial distribution and will turn to broadband to get its wellness and environment-friendly content to consumers. Lime Media's deal with Verizon Wireless is its first mobile-video distribution deal.


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