NBA Shoots for TV Deals by Year-End

Umstead, R. Thomas
October 2006
Multichannel News;10/30/2006, Vol. 27 Issue 43, p17
The article reports on the plan of the National Basketball Association (NBA) to extend its agreement with Entertainment and Sports Programming Network (ESPN) and Turner Network Television (TNT). According to NBA commissioner David Stern, they will renew their current deal with their two incumbent partners as their regular season ratings continue to increase. Both networks will continue to air the ball games.


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