TITLE

Nielsen, News Corp. Strike Eight-Year Deal

AUTHOR(S)
Moss, Linda
PUB. DATE
October 2006
SOURCE
Multichannel News;10/30/2006, Vol. 27 Issue 43, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the eight-year agreement between Nielsen Media Research Inc. and News Corp. The pact have consolidated more than 150 individual agreements between the two local television companies. Both will have a new contract wherein Nielsen provides a local television audience for News Corp. and will cover 49 entities.
ACCESSION #
24978343

 

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