Backing a Gadget Play

Haugsted, Linda
October 2006
Multichannel News;10/30/2006, Vol. 27 Issue 43, p11
The article reports on the projections of Consumer Electronics Association (CEA) concerning the electronic gifts that consumers will purchase in the 2006 holiday season in the U.S. It states that overall household spending will increase to 14 percent, with an average of $1,625. It is also estimated that $195 per household will be spent on electronics. Consumers intend to buy due to the falling prices of digital products.


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