Moss, Linda
October 2006
Multichannel News;10/30/2006, Vol. 27 Issue 43, p8
The article reports on the advise of the Cabletelevision Advertising Bureau to its members not to participate in the commercial-rating plan of Nielsen Media Research Inc. in the U.S. Executives Jack Wakshlag and Colleen Fahey-Rush have expressed that the Monitor-Plus software of Nielsen can broadcast signals, however, it fails to distinguish local and national advertisements. Nielsen is working to address the concerns and secure accreditation for Monitor-Plus.


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