What Was Turner Thinking?

Donohue, Steve
February 2007
Multichannel News;2/5/2007, Vol. 28 Issue 6, p3
The article reports on the publicity gained by the series of blinking light boards owned by Turner Broadcasting System in the U.S. The device, which outlines one of Cartoon Network's character was intended to get the attention of the network's audience and to emphasize that their programming is cool. It was pulled out after commuters mistook the light boards for explosive devices and the confusion sparked worldwide attention.


Related Articles

  • Planning casebook. Gough, Alexandra // Media Week;4/21/2009, Issue 1205, p15 

    The article reports on an advertising campaign created by Mediacom for Turner Broadcasting to promote the new animated series of "Ben 10 Alien Force" on Cartoon Network. The media agency developed an exchange rate the enables children to trade virtual currency accrued in Bin Weevils. In response...

  • Turner rolls out 3D game.  // Marketing (00253650);7/15/2009, p10 

    The article reports on the launch of an interactive three-dimensional gaming platform by Turner Broadcasting System Inc. in Great Britain. The move is part of the advertising campaign for the Incredikids Web site of Cartoon Networks. The platform uses an augmented reality that is gaining...

  • VOLUME CONTROL.  // Multichannel News;2/5/2007, Vol. 28 Issue 6, p28 

    The article presents quotes related to Turner Broadcasting System Inc.'s advertising stunt for the animated television show of Cartoon Network on Adult Swim titled "Aqua Teen Hunger Force" in Boston, Massachusetts. One person comments that the stunt is a security embarrassment to the city....

  • Revving Up Race Fans. Donohue, Steve // Multichannel News;7/19/2004, Vol. 25 Issue 29, p86 

    Reports on the advertising campaign of Turner Network Television (TNT) for the promotion of the National Association for Stock Car Auto Racing (NASCAR) races. Shift of the target of its NASCAR advertising campaign from sports fans to racing enthusiasts; Promotional campaigns of TNT sister...

  • Turner brings its digital ad sales for all brands in-house. Davies, Jessica // New Media Age;2/24/2011, p06 

    The article reports that Turner Broadcasting will make in-house the handling of online advertising sales for all its children's brands namely Cartoon Network, Cartoonito and Boomerang through Turner Media Innovations in 2011.

  • Christina Miller Named Prez of CN, Adult Swim, Boomerang.  // Animation;Aug/Sep2014, Vol. 28 Issue 7, p4 

    The article discusses how entertainment conglomerate Turner Broadcasting has named Christina Miller as the president and general manager for the television (TV) networks Cartoon Network, Adult Swim, and Boomerang.

  • Goss to Take on Top Sales Role at Cartoon Network. Crupi, Anthony // MediaWeek;1/15/2007, Vol. 17 Issue 3, p6 

    The article announces that Turner Broadcasting System has named Universal Pictures marketing veteran Beth Goss executive vice president of Cartoon Network's ad sales, marketing and enterprises group. Details related to Goss' professional background are discussed, including comments from David...

  • At Deadline.  // MediaWeek;2/12/2007, Vol. 17 Issue 7, p3 

    The article presents several media news stories developing at deadline. Cartoon Network's executive vice president and general manager Jim Samples resigned on February 9, 2007 in the wake of a guerrilla marking campaign that resulted in a terror panic in Boston, Massachusetts. Primedia is...

  • Sink or Swim.  // Playthings;Jul2006, Vol. 104 Issue 7, p10 

    The article discusses the Cartoon Network and Adult Swim's animated show for adult viewers. According to the vice president of marketing for Cartoon Network, John Friend, characters from Adult Swim series will get the merchandising treatment in 2006. In addition, the network plans to work...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics