Cable Networks Boycott Ad-Ratings Plan

Moss, Linda
October 2006
Multichannel News;10/30/2006, Vol. 27 Issue 43, p8
The article reports on the refusal of cable programmers to cooperate with the plan of Nielsen Media Research Inc. to track the viewership ratings of television commercial in the U.S. The programmers believe that the rating system is flawed that will result to inaccurate data. They claim that the monitoring system fails to distinguish national and local advertisement on local networks and has difficulty to match the same commercial when delivered in different time zones and regions.


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