TITLE

Cable Networks Boycott Ad-Ratings Plan

AUTHOR(S)
Moss, Linda
PUB. DATE
October 2006
SOURCE
Multichannel News;10/30/2006, Vol. 27 Issue 43, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the refusal of cable programmers to cooperate with the plan of Nielsen Media Research Inc. to track the viewership ratings of television commercial in the U.S. The programmers believe that the rating system is flawed that will result to inaccurate data. They claim that the monitoring system fails to distinguish national and local advertisement on local networks and has difficulty to match the same commercial when delivered in different time zones and regions.
ACCESSION #
24978319

 

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