TITLE

THE MAGIC'S BACK

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
March 2007
SOURCE
Multichannel News;3/26/2007, Vol. 28 Issue 13, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the strategies employed by Disney Channel which contributed to its success in the prime time ratings in the U.S. According to the author, the series of success was triggered by the successive release of made-for-Disney channel original films and series such as the "High School Musical" and "Hannah Montana." Moreover, an overview of the promotional campaigns, including digital and online, developed by the company to appeal to the teen market is also presented.
ACCESSION #
24978306

 

Related Articles

  • NEXT PLAY: A SCRAMBLE FOR PRIMETIME RIGHTS. Reynolds, Mike // Multichannel News;11/15/2004, Vol. 25 Issue 46, p42 

    Reports on the offerings of cable companies for securing primetime rights to the television packages of the National Football League in the U.S., as of November 2004. Plans of The Walt Disney Co. networks regarding their television packages; Information on networks which are interested in the...

  • Offensive Language in Prime-Time Television: Four Years After Television Age and Content Ratings. Kaye, Barbara K.; Sapolsky, Barry S. // Journal of Broadcasting & Electronic Media;Dec2004, Vol. 48 Issue 4, p554 

    This study examines offensive language spoken in prime time on 7 broadcast networks in 2001. Profanity increased between 1997 and 2001 to a rate of 1 word every 8 minutes. FOX network programs contained more crudities than all other networks; UPN had the highest rate of such words per hour. Mild...

  • What's on HDTV. Antonoff, Michael // Sound & Vision;Nov2005, Vol. 70 Issue 9, p82 

    This section presents a list of prime time high definition television programs of various broadcasting networks in the U.S. for the week ending November 13, 2005

  • Disney-led coalition pushing PTAR repeal. Jessell, Harry A. // Broadcasting & Cable;6/20/94, Vol. 124 Issue 25, p35 

    Reports on the campaign for the repeal of the prime time access rule's (PTAR) off-network prohibition. Formation of Disney-led Coalition to Enhance Diversity; CBS, Fox, NBC and affiliates of big three networks as members; Opposition by syndicators King World, Viacom and Group W and Fox affiliates.

  • 'Idol Spots Going for a Song (Plus $70,000). McClellan, Steve // Adweek;9/12/2005, Vol. 46 Issue 35, p10 

    The article reports that heading into its fifth year, the television program "American Idol," has set a new milestone for network television in the U.S. It has secured a record-high price tag for a 30-second commercial unit. For the new fall season, the cost of a 30-second spot during the...

  • Peacock playing coy. Schneider, Michael // Daily Variety;5/14/2007, Vol. 295 Issue 30, p1 

    The article reports on speculations surrounding the primetime programming of NBC for the rest of the 2007 season. According to the author, NBC insiders have confirmed that the show "Scrubs" will continue at NBC together with "Friday Night Lights." The author adds that television industry...

  • Cable Gets 3rd-Quarter Grade: 60-Plus. Reynolds, Mike // Multichannel News;10/3/2005, Vol. 26 Issue 41, p9 

    Reports on the improvements in the prime time viewership rating of cable television in the U.S. in the third quarter of 2005. Factors attributed to the growth of audience share in cable television; Cable networks that posted increase in their prime time ratings; Prime time television programs...

  • ABC rides synergies in fall push. Hiestand, Jesse // Hollywood Reporter -- International Edition;9/2/2003, Vol. 380 Issue 12, p65 

    The stakes were so high for American Broadcasting Co. (ABC) on the eve of its 2002-03 primetime season that the Walt Disney Co. enlisted other units, particularly its California Adventure theme park, to promote the struggling network's new shows. For Disney, the payoff was an estimated $8...

  • Prime Time Bedlam.  // New Republic;7/1/72, Vol. 167 Issue 1, p21 

    Focuses on the prime time television broadcasting in the U.S. Dispute regarding the televising of the German summer Olympics; Effort of the Federal Communications Commission to minimize network domination of programming; Comments on the contractual arrangements that ABC has made with its...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics