Comcast Brands 'ch1'

Spangler, Todd
March 2007
Multichannel News;3/26/2007, Vol. 28 Issue 13, p12
The article reports on the new ch1 moniker adopted by Comcast Corp. to brand its video-on-demand (VOD) service channel in the U.S. According to the author, the company began the branding move when it filed an application for a trademark for ch1 on February 9, 2007. Comcast director of corporate communications Jenni Moyer related that the adoption of ch1 reflects the idea of making VOD a destination where a customer will go to a channel wherein he can find everything related to on-demand content.


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