'Sopranos' Goes Out With a Bang

Reynolds, Mike
March 2007
Multichannel News;3/26/2007, Vol. 28 Issue 13, p8
The article reports on the multimedia promotional campaign of Home Box Office Inc. for the final 9 episodes of "The Sopranos" in the U.S. According to the author, the cable network is planning to spend millions for the campaign, which includes video-on-demand, high definition television, broadband, Internet, interactive initiatives, and consumer sweepstakes. Moreover, the campaign will also include a sneak preview and behind-the-scenes look on Christopher Moltisanti's movie "Cleaver."


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