Advertising Sales to Drive Growth

Farrell, Mike
October 2006
Multichannel News;10/23/2006, Vol. 27 Issue 42, p42
The article reports on the prediction made by analysts on advertising sales for Walt Disney Co. and Viacom in the U.S. UBS Securities analyst Aryeh Bourkoff predicts that revenue at Disney will rise 13 % in the period to $8.74 billion, and operating income will rise 83% to $1.61 billion. On the other hand, Merrill Lynch media analyst Jessica Reif Cohen predicted that cash flow at Viacom would decrease about 2% in the quarter.


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