Aging Boomers a Boon for Networks

Janice Rhoshalle Littlejohn
October 2006
Multichannel News;10/23/2006, Vol. 27 Issue 42, p24
The article reports on the move by several broadcasting companies toward the baby boomers market in the U.S. Retirement LivingTV has launched on Comcast's regional CN8 network with an entire programming block designed for audiences 55 and older. The AmericanLife TV network which was launched in March 2005, has claimed to be the first independent 24-hour channel for the over-40 viewers.


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