Aging Boomers a Boon for Networks
- The Lure of the Boomer. Schleiff, Henry // Multichannel News;11/13/2006, Vol. 27 Issue 45, p27
The article discusses the importance of the baby boomer market on the cable television industry in the U.S. There is wide acceptance in the industry that baby boomers pay the bills and are a primary target for ancillary services. According to Magna Global, people 50 and older watch 10 times more...
- CBS: Boomers are, too. Schneider, Michael // Electronic Media;04/20/98, Vol. 17 Issue 17, p23
Focuses on the television industry in the United States in relation to the baby boomers. Reference to `Dawson's Creek,' the television program; Comments made by David Poltrack, Columbia Broadcasting System's executive vice president of research; Insight on media buying strategies.
- Boomers are goners as they hit gray wall. Guider, Elizabeth // Variety;9/23/2002, Vol. 388 Issue 6, p8
Talks about the lack of air time given to baby boomer actors and actresses on U.S. television (TV) shows and the failure of advertisers to target audiences from that generation, as of 2002. TV shows targeted towards the 18- to 34-year-old market; Typical portrayal of the elderly on TV shows;...
- PPV/VOD. Bloomfield, Larry // Broadcast Engineering;Jan2002, Vol. 44 Issue 1, p22
Discusses the method of broadcasters in generating revenue using pay per view, near video on demand (VOD) and interactive television methods in the United States (U.S.). Views by the U.S. Federal Communications Commission on multicasting conducted by television stations; Details of pay per...
- HOW "PAY TELEVISION" WOULD OPERATE. // Congressional Digest;Dec67, Vol. 46 Issue 12, p293
Focuses on the characteristics of pay television in the U.S. Use of an electronic encoder by a transmitting station which codes subscription programs prior to transmission; Reduction of residual intelligibility in the broadcast coding process; Utilization of coin-fed decoder units in the...
- Cable TV: Hot. Ward, Adrienne // Advertising Age;10/14/1991, Vol. 62 Issue 44, pS-18
Presents an update on cable television broadcasting in the U.S. as of October 1991. Cable networks that have entered into the cross-media market; Examples of programming and production partnerships between cable and broadcast networks; Function of video compression.
- Pay for Broadcast: Airheads Invest in Terrestrial Pay TV Service. // CableFAX Daily;9/27/2005, Vol. 16 Issue 187, p1
The article reports on a terrestrial pay television service launched by a group of broadcasting companies in the U.S. in 2005. It cites an amount invested by the companies for the service. Details of the operations of the service are presented.
- Local HDTV Broadcasters. // Sound & Vision;Nov2004, Vol. 69 Issue 9, p88
Presents the location of several local high definition television broadcasters in the U.S. WVTA 24 of PBS; WCYB 28 of NBC; KALB 35 of NBC.
- Distaff Nets Tread on Different Series Paths. Umstead, R. Thomas // Multichannel News;5/5/2003, Vol. 24 Issue 18, p20
Reports on the efforts of two female-targeted cable networks Lifetime Television and Oxygen to broadcast different thematic courses to draw additional viewers in the United States. Proposed percentage increase in Oxygen's programming budget; Six comedy-based programs to be launched on Oxygen;...